Search Marketing Asia, Singapore 2008 Agenda

*23 Jul 2008 (Wednesday)*
08:00－09:00	Registration
09:00－09:30	Open Speech
09:30－10:15	Keynote
10:15－10:30	Networking Tea Break
10:30－12:00	Search-Friendly Principles of Website Design The wired rule of the 21st century is to envision and commission a web site that is both friendly to users and crawler-based search engines. See how a powerful, search engine conscious design can derive more traffic and benefit from other media options such as directories and links, and appear on the top of search results, every time.
	The Secrets of Search Behavior Know your customers, know thyself. Leading traffic analysts will shed light on the latest search behavior trends and practical steps to attract unique users, entice them to stay online, read your content and do what you want them to do.
12:00－13:15	Lunch Time
13:15-14:15	The Power of the Keyword
	The core and heart of a marketing campaign is the message you intend to deliver to your customers. And that message in a wired world is heavily dependent on the keyword, or the search term that is sent to the search engine by your target audience and unlocks your company presence.
14:15-15:15	Limitless Link Strategy
	Every company website will thrive on inbound links, which offer a steady stream of life-giving traffic and interest from other recommending websites. Clarify your views on linking, link building, buying links, internal links and more.
15:15-15:45	Networking Tea Break
15:45-16:45	Market to China and Singapore Online
	Attend the panel discussion with SMX’s conference chairperson and Chinese and Singaporean search marketing experts to finally understand how you can make virtual inroads into Asia with its large Chinese speaking community.
16:45-17:00	Q & A and Wrapping Up of Day One
*24 Jul 2008 (Thursday)*
9:00-10:00	Successful Buying Mobile Search
	Asia, including China, will be the largest mobile market in the world and there are boundless opportunities for marketing with WAP, SMS and other modern technologies.
10:00-10:15	Networking Tea-Break
10:15-11:15	Analyze your Traffic and Convert Believers
	After a short overview of traffic analytical tools and how your business can make use of them most effectively, you will be briefed with the crucial next step where most businesses fail – turning customers in buyers or at least advocates and believers of your brand and products. Convert the silent traffic into new revenue.
11:15-12:15	Deep Diagnostics Session
	This interactive session (a highly popular and unique feature of our Search Marketing event) takes volunteers from the audience and examines their web sites ‘live’ to provide practical advice and simple tips on how to gain more traffic from search engines. Confirm your knowledge with a free interactive session devoted to assessing your website and discover how you can enhance your online returns with the help of SEO and SEM experts.
12:15-12:30	Closing Remarks and End of Conference